June 2015

Slam Jam x Vans

Keeping their ongoing collaborative effort alive, this time Slam Jam meets Vans to lay a hand on their latest 25th-Anniversary brainwave.

Drawing inspiration from a bunch of talented artists, whose installations share a common denominator, the project’s focus is on the theme of colors. Acid, shiny, matte, psychedelic: different tones which play a lead character role rather than being just a component of the painting.

Some of Vans’ most iconic styles have been used as an ideal canvas to be matched with such bold colors: the result is a series of neat products which nevertheless express a strong personality. The original slip-on, old school and sk8 hi have been preserved in their original structure, with the canvas upper resting on top of the popular gum waffle sole, but they have been revitalized with color motifs which create different patterns.

The collaboration’s focus on colors will be further amplified by a dedicated in-store set up designed by Michela Natella (well known for her works for the magazine Toilet Paper), who used an array of different materials, such as sand, wood and plexiglas.