May 2016

Slam Jam x Asics ‘6th Prll’


6TH PRLLL is a multidisciplinary project of Slam Jam consisting in a limited-edition ASICS GEL-LYTE III and in a 7” vinyl containing the namesake track 6TH PRLLL produced by Khalab & DJ Hendrix, which also served as the soundtrack for the launch video.

 

6TH PRLLL is the sequel of the successful project 5TH DIMENSION launched in 2010, through which Slam Jam created the story of an imaginary universe focused on active sports and dynamics, strictly connected to ASICS philosophy.

 

6TH PRLLL is a world that doesn’t exists but is real and populated by tribes. It is a darker version of the previous world, where black and shades of grey represent the unknown existence of those tribes.

 

By inverting to negative the ASICS GEL-LYTE III 5TH DIMENSION, the result is a brand new and far more aggressive version of the same shoe, the ASICS GEL-LYTE III 6TH PRLLL, where colors light up along with black and grey hues.

 

All these suggestions are condensed in a suggestive photoshoot by photographer Mustafa Sabbagh and by a short film directed by Federico Zanghi with art direction by Simone Valsecchi, who created piece by piece the masks worn by the four ancient knights, butchering the iconic Gel Lyte III to shape the evocative warriors traits.

26 November 2019 – 29 December 2019
Brain Dead Pop-up

At Brain Dead we like to tour around the globe, bringing our music and products directly to you. Milan offered us a base where to land in Europe, so thanks to our friends at Slam Jam we will bring you our first store in Europe.
C.so di Porta Ticinese 103, Milan IT
26 November 2019 – 29 December 2019
Brain Dead Pop-up

At Brain Dead we like to tour around the globe, bringing our music and products directly to you. Milan offered us a base where to land in Europe, so thanks to our friends at Slam Jam we will bring you our first store in Europe.
C.so di Porta Ticinese 103, Milan IT