January 2017

Slam Jam x Buffalo Zine ‘Hot Merch’

Slam Jam presents in its Milan space the new project in collaboration with Buffalo Zine and Christopher Shannon.

The three players collaborated together to create the magazine merchandise collection, a four items capsule with Christopher Shannon’s playful graphics and irreverent Buffalo Zine touch.

Buffalo Zine’s 4th and new issue is about sentimental materialism around the concept of Desire. Buying and selling, business, advertising, marketing, possessing, collecting, and many other terms. The atmosphere is strictly linked to old Postal Market catalogues, and fashion concepts are imaginated as advertising and commercial spots with their irreverent, defiant sensibility.

The Collection – Made by two t-shirts, a sweatshirt and a tote bag,  features messages with a sarcastic take on the language of advertising, marketing, and mass consumption. Playfully ironic pro-consumerism slogans using the most popular drinks graphics are printed in floc, as a 80s touch.

The Fashion Movie – The fashion story and promotional short film is shot by Sharna Osborne, a filmmaker with a background in Fine Arts. Originally from New Zealand, she’s currently based in London. Her works have been published in the pages of 032c, Dazed, i-D, Man About Town, GQ and previous clients i.e Jonathan Saunders, McQ, Prada and Meadham Kirchho .

The concept for the film and fashion story follows the catalogue path recreating a parody of an American style teleshopping channel. We are selling the collection products so the video is real, but the mood is a bit silly and over the top.