February 2017

Slam Jam x ASICS Gel Mai ‘Angle’

Asics Tiger and Slam Jam team up again for a new collaboration in restyling the iconic GEL-MAI. The Asics Tiger GEL-MAI was first released back in the late-90’s and featured a head-turning construction that completely ditched the iconic Tiger Stripes for a one-piece futuristic upper.

With this new collaboration Slam Jam has worked on two color combinations, two different geometrical patterns: black and blue, green and violet.

The creative direction of the communications assets has been followed by Office Magazine who shot an editorial for the presentation of this collaboration.